Martial Arts Marketing Math

How much can you pay to enroll one student? To make a smart marketing decision, you MUST know is how much is a new student worth to your school. 1. Annual Student Value Calculation With tuition averaging $149 a month, a student who stays for 12 months generates about...

Selling Martial Arts: Discovery Call Script

School: “Thank you for calling USA Karate. This is Karen Seeley. How may I help you?” (upbeat and ready to serve. This place is happening and you should be here is exactly the message we convey) Prospective Student: “How much are your classes”? First money request....

A Dangerous Assumption

Parents are always searching for a constructive, educational activity for their children. And, while martial arts will obviously burn off excess energy, some parents might mistakenly associate this activity with violence. Many people don’t know that the martial...

Automate the Process of Saying “Thank You”

In today’s texting and e-mail world, the mostly forgotten, good old-fashioned physical “thank you” card has more impact than ever. Sending a card with a little gift is even more powerful. I do this with every new client as well as with people who give me their cards...

Attracting and Retaining Martial Arts Students

Studies show that 20% of your activities will determine 80% of your results. Each day, as we plan our activities, we must ask ourselves, “What of the 20% would bring the highest results at this time of day?” Use this to block off your day for effectiveness. Use...